In this day and age we have so many vehicles to drive readers to your blog. I am lucky to live in the age of Instagram and social media. I know my blog benefits a great deal from my Instagram following, which is growing every day. I wanted to put together a post on some tips I have come up with for using Instagram to its fullest potential:
- Know your audience. This takes some time. I slowly learned the types of pictures my followers responded to and those they cared less about. (What I had for dinner is of zero interest while some inspiration on how to stack your wrist with arm candy is always a hit.) I didn’t create a blog to write about political matters or current events; I keep my Instagram related to what posts on Sugar & Something. Know what your followers like and cater to that. Yes, push yourself to grow, but know your limits to what is going to be passed over like last week’s old leftovers.
- Post quality not quantity. It is SO important to post good quality photos. I see people posting multiple pictures in an hour of the same sort of thing but all of them are blurry, dark, or confusing. Good lighting is a necessity in Instagram posts. Invest in a light box or even poster board for a good white background. I have a wonderful white desk that I use constantly to help my items pop in a picture. Figure out what works for your pictures and tweak as necessary.
- Editing is your friend. Unless your photo is taken on your camera and then loaded onto your phone, chances are you are going to need to edit the picture a bit. I don’t ever use filters, I think they are a bit too fake for my branding, but I do mess with lighting, contrast, etc. Ninety-nine percent of the time I only use the Instagram app’s editing features. On occasion I use Social Light or A Beautiful Mess. Both are great brightening a dull image. Mess around with the features of a couple apps and see what works for you.
- What time is it? Get to know the time your readers are most active. I started experimenting early on and posting my images at random times throughout the day to see when my followers are most engaged. After these trial runs, I have it down to which times on which days of the week are good for engagement. Take a few posts to test out when your followers are online. For me posting at 2 a.m. won’t have any audience, but maybe for someone it will. I keep mine generally to before 8 a.m. or after 8 p.m. But these times vary on Mondays, Fridays, and weekends. Keep notes everyday and go back and see what information you have captured to help your scheduling.
- Engage yourself! I can’t say this enough! It is so important to be active with your followers. I love going through my feed and commenting and liking pictures I see. I could (and do) spend hours getting lost in Instagram and find so many talented people out there. It’s not only beneficial to engage with your readers, but who doesn’t love finding new blogs to follow for themselves?!
- Be you! Just because pictures of cats might get a million likes doesn’t mean you should go adopt a kitten. (Unless you want to, then by all means go for it.) Stay true to your vision. You will grow organically and those people who follow you, you will know are following because of a genuine interest in what you are showing and telling. 🙂
Thanks so much for this wonderful post, Lindsay!
In this day and age we have so many “vehicles” to drive readers to your blog. I am lucky to live in the age of Instagram and social media. I know my blog benefits a great deal off of my Instagram following, which is growing everyday. I wanted to put together a post on some tips I have come up with for using Instagram to its fullest potential!