Blogger U: Editorial Calendars 101

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I’m just going to be straight with you, kids: if you want to run a successful, professional blog, you need an editorial calendar.

What is an editorial calendar? In its simplest form, it’s a schedule of your blog posts.

An editorial calendar allows you to plan weeks or months ahead and provides a bird’s eye view of what you have coming up on your blog. It provides a high-level archive of what you’ve posted in the recent past, so you can review + see what kind of content you’ve covered, where your content gaps are, etc. It’s a great tool for brainstorming, also. Have an idea? Pencil it in, flesh it out, move it as you see fit. Sketch out your social promo here if you want. You can make it a planning beast or a super pared down traffic doc, totally up to you.

An editorial calendar is also key when a brand or fellow blogger wants to collaborate because you can see where you have an opening, what you can (or can’t) move to accommodate, and if the content idea fits with the rest of the content you’re currently publishing.

An editorial calendar doesn’t have to be complicated. It also doesn’t have to be set in stone once you hit “save.”

For example, my personal editorial calendar for Le Stylo Rouge is synced with my Google calendar; I have a specific color I use for the ol’ blog, and when I have an outfit idea or a topic I want to cover, I drop it in on a day where I don’t already have something scheduled. I can easily swap posts, move stuff around, and edit as I continue to work through my schedule for the weeks ahead. This works because I can see what’s coming up on the blog in relation to the rest of my life (also in Google cal), so I know where I need to start shooting a look, editing, writing, etc., in order to get the post out the door on X publish day.

Information you might want to consider capturing on your editorial calendar:

  • Working title/topic
  • Brief description (a few sentences that describe the post; you can refine + build out later)
  • Tentative date of publish
  • Whether or not it’s a sponsored post (this is important as you begin to review products, work with brands, or accept payment for sponsored content; ideally, you should have a healthy balance between sponsored and original content)

And isn’t this your lucky day? The Blogger Collective has created its own cute little editorial calendar template to get you started. Happy planning!

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Ashley blogs at Le Stylo Rouge and is a co-founder of The Blogger Collective.

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