Blogger U: Start a Side Hustle Blog 101

blogger u header


I love blogging.

If it’s not already evident, now you know. Although I enjoy writing and putting my thoughts into words, what I love most is the entire process and all of the tasks associated with blogging. I love learning about photography and SEO, creating a website, building an audience, and of course, branding the entire thing into one tidy little package that lives online for the world to see.


You may be saying, “Okay, that’s nice and all. But why should I start a blog in my spare time?”

I could spend an entire day with you going over the reasons I believe in the power of blogging… But I’ll try to sum it up here:

  • It’s a great way to meet people. Blogging may be a largely virtual activity, but there are plenty of opportunities to get off the computer and meet other bloggers, brands, and personalities.
  • You get to know YOU better. After running three blogs, I know I’ve become a lot more comfortable with understanding who I am as a friend, employee, and person.
  • It’s an easy way to release creativity. Blogging is an excellent way to explore different mediums of creativity and put it out there for the world to see.
  • You learn how to express yourself more clearly. Over time, you learn how to write in a way that communicates your personality and intentions effectively.
  • People can find you. A blog is a great solution for building your personal (or company) brand.
  • It’s only as much work as you want it to be. Blogging doesn’t have to be a big deal. It can be a small hobby you touch every few weeks, or it can be a full-blown side hustle you work at every night of the week.
  • It’s FUN. Trust me— I wouldn’t be spending so much time on something if I didn’t love doing it. Blogging just might be your new favorite hobby, too.

Loving what you hear so far? GREAT! Then read on for…


What you need to get started.

Getting your thoughts in order and implanting a plan of action can be the hardest part of starting a blog— mostly because it’s just so exciting that you’d love to spend all of your time on this phase! If you love brainstorming and dreaming up ideas, I highly recommend setting a timeline for yourself for these first few steps.

Here are a few things to start thinking about for your new blog:

  • Name: It’s okay if your name isn’t perfect from the beginning, but try to start with something that both reflects you and is easy for readers to remember and spell.
  • Focus: Having a focus for your blog will be a huge help when coming up with great content ideas, and it will help you when you’re giving your elevator speech about your blog to anyone in the future.
  • Budget: Come to terms with this in the beginning so you know what your options are when initially setting up your blog.
  • Platform: There are tons are blogging platforms out there to explore and test.

Blogging can be free, or it can require a small budget set aside for it. It really just depends on what you’re looking to accomplish and what level of flexibility you’d like with your blog. If you have any other questions on this topic, feel free to reach out to me — I’d love to help if I can.


Jenna blogs at J.Lynn Designery and is currently working on an entire series about how to start a blog.


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